This post may contain affiliate links, which means I might receive a small commission, at no cost to you, if you make a purchase through a link
Facebook has for so long dominated the social media world that it becomes an automatic part of our marketing strategy, despite frustrations, problems and lousy organic reach. But now it seems there is a shift away from Facebook and one of the winners is Pinterest.
Changing user numbers
In October 2018, Facebook announced they had reached 2.27 billion users which means almost one-third of the world’s population uses the platform actively. And while this is a very impressive stat, it is interesting to see that their market share actually dropped by 10% last year from 76% of the market to 66%. But where are those users going?
According to Forbes, the share of the market that Facebook lost was moving in a number of different directions but top of the list was Pinterest with 16.3% of the market share. The total increases were:
Pinterest – 16.3%
Twitter – 8.2%
YouTube – 4.8%
Instagram – 1.8%
Tumblr and Reddit had shares around 1% of the market and the likes of LinkedIn and the now defunct Google+ were around 0.5%.
Things were actually worse for Facebook during the year when it reached its lowest market share of 63% in June while YouTube reached a new high of nearly 10% in the same month. In fact, in December 2017, it has a 76% market share, but this was down to 52% in December 2018.
And there are still differences regionally with social media use. For example, 58% of people in the US use Facebook, 28% use Pinterest while in Europe 72% use Facebook and only 10% use Pinterest. YouTube has the highest figures in Africa where just over 20% of people use the site. Pinterest is the second most used app in the US and Europe while Asia and Africa prefer YouTube.
Pinterest is the second most used app in the US and Europe while Asia and Africa prefer YouTube.
All this means one thing for sure – Facebook isn’t going away but it is nowhere near the dominant force that it once was, especially in the US. And my favourite Pinterest, which technically isn’t a social media site at all, is still the best place to market your online business – with that potential only set to grow in 2019.
Did you start out using Pinterest as a fun thing? You pinned kitchens you loved, dream holiday destinations, maybe the new hairstyle you wanted to get? But it never entered your head that this fun tool could help your business. Now, a way down the line you have...
I used to be one of those people who got frustrated when the shops started to stock Christmas stuff in September. It just seemed like the kids went back to school after the summer holidays (first week in September here in the UK) and there was tinsel everywhere. It...
When you start using Pinterest for business, there are the steps to take – set up the account, create some images and some boards to pin them to. Maybe sign up for a scheduler like Tailwind and decide how many pins to add each day. But there’s one important step...
Stay Up to Date With The Latest News & Updates
Need Pinterest help?
Check out my Quick Fix services to help you with that pesky Pinterest problem
Join Our Newsletter
Get the latest digital marketing news plus access to the Subscriber's Library
Let's catch up on social media and find exclusive content!