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When you have a blog, there is a lot to do. In fact, sometimes it can seem a little overwhelming and that’s why tools are a crucial part of the job. When it comes to Pinterest, my favourite tool is Tailwind – the perfect tool to make pinning simple. But what is it and what can you use it for?
What is Tailwind?
Let’s start at the beginning with an introduction to Tailwind for those of you who haven’t used it before. First up, Tailwind is a Pinterest partner so that means any horror stories you hear about being penalised for using it doesn’t apply. Sure, Pinterest likes you to be on the site regularly and not automate everything. But if you go to Pinterest, spend some time and use Tailwind to spread the pins you find across the week, Pinterest is not going to get huffed with you.
Tailwind is a Pinterest scheduler primarily. The idea is that you select a load of pins, fill up your queue and the software send them to the chosen boards at the chosen time. This can save you a huge amount of time compared with manually pinning and ensure there is a steady stream of pins rather than a big pile then nothing.
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When you start with Tailwind, you set up a schedule. The site will suggest some time slots, or you can input your own. Once you have been using it for a while, it will start to suggest more based on the most successful times for your pins. You can change the schedule and completely restart it after a while too. I pin around 30 pins a day now after using it for about a year so you can work up but even if you start with 5-10 a day, you are making good progress.
To add pins to the schedule, Tailwind has a handy Chrome extension. When you are on Pinterest you can hit it and it will bring up a box to then select which boards you want to send the pin to – you can select more than one and stipulate an interval between them to avoid seeming spammy. You can also add a specific pin to the schedule when you see the blue Tailwind logo on a pin and again the box will appear to show what board it should go to.
Another useful part of Tailwind is the board lists. This is where you can quickly organise your boards into lists to add a pin to the schedule for all of these boards with a click. I’ll use my other blog as an example – one list is for my social media boards so each board for Facebook, Twitter and co are on one list. If I write a post just about social media in general, I can select the board list and it will be pinned to all of them at my chosen interval.
You can also use it for group boards. Say you have boards that are for social media topics only – that’s a list. Or group boards for mom blogging topics – there’s another one. Anything that can be categorised together can go onto a board list for easy access.
Tribes is a growing feature with Tailwind that has just recently been launched to the general public – before it was invitation only. You don’t need to have a Tailwind subscription to access the basic level of Tribes and if you want to use it more than the free level, they have ‘Power Ups’ that let you add more boards and more repins to your account.
But what are Tribes? Tribes are a bit like group boards but easier to use. All content in the Tribe appears under the Tribes section and you can select between different Tribes you are a member of easily in the special section. You can add a pin to a board through it or to more than one. You can also add your own pins – although always watch the Tribe rules as each are set up by the Tribe owner.
I’ll admit I’m still learning Tribes, but I know other bloggers who have had fantastic success with it. You do need to learn more about the stats on the Tribes to see what is working.
If you want to grab the secrets of one of my blogger friends who has had some brilliant results from Tribes, then I can recommend her new eBook (affiliate link) – it is called Tribes for Traffic and it shows the exact system she used to get tons of traffic, even though she is just a new blogger.
There are three sets of figures that you should keep a note of about your Tribes pins:
- How many times the Tribe have repinned your pins
- The number of saves you have received from those repins
- The potential reach you got from those repins
The first two are the most important to me – if you don’t get repins, you won’t get saves or reach anyone. And this might mean either your pins need a little work, or the Tribe isn’t the right fit for your content. I keep a note of my stats on an Airtable sheet and am going to use these to make decisions going forward about which to keep and which to leave.
I haven’t used this feature myself, but you can also chat with others through Tribes to build that sense of community. To talk to someone in the Tribe, go to the Tribe Members section and click ‘chat’ then add your message. They will get a notification and can respond. You will see a red notification if you have any messages.
Finally, we come to Analytics. How much you can access does depend on the level of subscription you have but even the basic level offers a number of useful features.
Monitor your domain
This gives you three bits of data – pins, pinners and potential impressions from the last seven days. You can see what are your most popular images for the last week as well as average figures for the three categories.
This is where you can see your latest pins and can repin them if there’s an opportunity for it.
There are also sections for Industry Trends and Referral Traffic for higher plans.
Under the second, Track Your Brand menu option is the profile performance where you can see how you profile is growing. You can see:
- Followers and how many added in 7 days
- Pins and how many added in 7 days
- Repins and how many repinned in 7 days
You can also see your virality score, engagement score and engagement rate. Virality score is how much your pins are being repined while engagement score is how engaged your audience is with your pin content. Engagement rate is how many pins have at least one repin versus no repins and helps you see how well your content resonated with your audience. An engagement rate of 100% would mean every pin had at least one repin.
For me, this is the most useful of the analytics tools. Here you can see information about your boards, secret boards and most importantly, group boards. This includes pins in total and in the last weeks, followers, repins, virality and engagement score.
I have an Airtable sheet with all my group boards in and I record how many total pins, how many added in a week and the virality score. That way I can spot boards with little activity or ones with very low virality score. Group boards tend to have a lower virality score than normal boards but even so, you can see the ones that are excessively low and consider if you want to stay as a member.
Tailwind has three plans plus the option to get a custom one for big companies. For the majority of bloggers, the Plus account will be enough allowing all the features mentioned here and free access to 5 Tribes with 30 monthly tribe submissions. This is $15 a month or if you pay annually, you save four months’ worth so pay $119 for the year. The added advantage of the annual plan is you can have unlimited pins where the monthly one does have a 400 pins a month.
I can definitely recommend Tailwind for anyone who wants to seriously use Pinterest but wants to make the most of their time. The range of features on the Plus plan is ideal for bloggers and for small businesses and can save significant time. The added benefits of Tribes are also worth considering the upgrade too. If you want to see more about the typical results of Tailwind users, they’ve also put together some handy information as well – there’s nothing better than some good data to help you make a decision!
If you want to use Tailwind but aren’t sure about setting it up, check out my Pinterest Quick Fix services as it is something I can help with!
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