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On-Trend Website Colour Schemes for your 2019 Rebrand

Written by Angela Tempest

January 14, 2019

You know that itch you get when you look at your website – that could be the urge to rebrand.  You loved your brand when you first created it but now it is a little underwhelming.  Or maybe it was what you could afford and now you are ready for an upgrade.  Maybe you don’t have a formal ‘brand’ and want to create one.  Then would you like some 2019 on-trend website colour schemes to help inspire you?

Do website colour schemes really matter?

Branding in general and website colour schemes, in particular, can seem like the nice things you add after all the work is done.  But there is strong evidence to show that the colour scheme on your website, the elements on it and the style of it can all impact how people react and feel about your company or blog.  In fact, as much as 90% of judgement comes from colour alone.

Choosing the right colours can increase readability by around 40% and comprehensive by nearly three quarters.  It can also improve learning by 78% which if you are trying to teach someone about what you do is a pretty important stat.  Colour also adds credibility, with 46% of people viewing website design as the top factor in deciding the credibility of a company.

On-trend website colour schemes

So there’s no doubt that colour schemes are important and how your website looks plays a big part in people’s reactions to it and to you.  Next up, a few of the on-trend website colour schemes for 2019 to consider.

Soft tones

In fashion-related industries, soft tones are a popular option, even if the items being sold are bold and bright.  Combined with a simple layout, this allows the products to be easily seen and the website merely forms a classy background.  Plenty of white space use and minimal text is also popular.

Grey or off white with a shot of red

Red is an eye-grabber but too much can make your website look like a horror movie advert.  However, it does work well as an accent colour with shades such as off-white and grey.  It keeps away from stark white and makes the tone a little greyish then the red stands out nicely.

Gradient greens and blue with white text

This one appeals to my tastes as I’m a green-blue-purple person and my favourite colour is turquoise.  With these colour schemes, there are the use gradient scales blending blues and greens with white text to stand out.

Retro schemes

Spotify’s homepage with its orange and yellow circles is a key example of the retro look and those orange, yellow and red shades are particularly popular for it.  The warm shades are also somehow comforting but need to work with your audience to really be successful.

Pink, light pink and black

Pink and black always stand out and the trend for this year is to use a bright pink with a light pink and then use black as the text and accent colour.  The lighter pink is the biggest colour visible while accents of the bright pink and black bring it together.

Grey, soft yellow and green

At first, this sounds a little sickly but the key to using this scheme is to have the grey as the main colour and then using the brighter shades to accent key features on the website.

A touch of earth tones

Earth tones are all shades of green and brown, nature shades.  But this trend involves using just a bit of them on a neutral or grey backdrop to accent key parts of the website.  It is a modern twist on a classic palette and is particularly good for food and green living websites.

Black and black

This one is pretty specialist but can work – using true black and light black shades together for a super dark website.  Using white for text can really work for a start, luxury style website.  Plus black never goes out of fashion!

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Choosing the right colours can increase readability by around 40% and comprehensive by nearly three quarters.

Time to rebrand?

Now is a great time to consider a rebrand or getting a proper brand in place.  Not all of these schemes might appeal to you, but they are great for some early inspiration.

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